So I can’t really announce any specific on this other than to say that we’re in constant dialogue with our partners to bring this to market.
Many of the features that we talk about and especially that’s related to music ends up into licensing. Ek explained that many features related to music end up being delayed due to licensing negotiations with partners: Speaking to analysts and investors yesterday following Spotify’s Q4 2021 earnings release, CEO Daniel Ek said that the company still doesn’t have any specific information to announce on this feature. Since then, it seems nothing has changed. Last month, Spotify issued a vague comment on the status of its HiFi rollout, essentially saying that the feature had been delayed indefinitely. That deadline came and went without an update from the company, leaving many users in the dark despite similar features rolling out for Apple Music and Amazon Music. Spotify first announced its plans to roll out a new Spotify HiFi tier almost exactly a year ago, with a promise that the feature would launch before the end of 2021.
Speaking to analysts and investors yesterday, Ek explained that the feature is tied up in the licensing process, but that Spotify is “in constant dialogue” with labels to actually bring the feature to market… If you’re one of the many Spotify users wondering where the service’s promised HiFi feature is, it seems that even CEO Daniel Ek doesn’t know the answer to that.
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